Tessa Blog

Digital Asset Management Brainfood

Expertise, news and trends around digital asset management, product information management and e-commerce.

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Product Content Management: The role of PIM & DAM

Andreas Werner
Digital Asset Management
E-Commerce
Product Information Management

Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.

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13 min

All categories 43
Customer Survey 2
Marketplaces 1
Cloud storage 1
Use Case 1
Customer 1
E-Commerce 12
Digital Assets Management 15
Product Information Management 4
Trends 2
Digital transformation 6
Brandhub 2

Asset Integration Tool at ZEG: A perfect start to automation

Customer
Digital Assets Management
E-Commerce
Product Information Management
Torsten Herbert
Use Case

Naming assets is a challenge that should not be underestimated when it comes to automated processing and synchronization with the PIM. In this article, you can find out why this is the case and how our customer ZEG achieves an improvement in quality with our Asset Integration Tool (AIT).

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6 min