Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Product Content Management: The role of PIM & DAM
Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.
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Product Content Management: The role of PIM & DAM
Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.
AI image generators and DAM: how to use them professionally in marketing
AI image generators such as DALL-E, MidJourney & Co. promise creative freedom and efficiency in marketing. But which tools are really worthwhile? In our guide, you can find out which AI solutions are suitable for professional applications, where their strengths and weaknesses lie and how you can link them with a DAM.
Digital Asset Management with TESSA in Practice
Discover how TESSA seamlessly integrates into your existing systems and streamlines workflows. From connecting to PIM systems to automating the creation of advertising materials, TESSA provides well-thought-out solutions. Learn how to overcome challenges successfully with proven best practices.
Optimally distribute content: greater efficiency with Digital Asset Management
Implementing a Digital Asset Management (DAM) system requires an initial investment but pays off quickly: A DAM like TESSA enables centralized management and seamless distribution of digital content across various channels. In our article, learn how DAM facilitates optimal asset adaptation and enhances the efficiency of your content strategy.
Why a DAM is Essential for Marketplaces like Amazon & Co.
Digital assets play a crucial role in e-commerce, but managing them comes with many challenges. Learn how a Digital Asset Management (DAM) system helps efficiently populate marketplaces and discover the positive impact it can have on your business – with engaging real-world examples!
TESSA wham bam DAM day 24
The first TESSA Customer and Partner Day on September 12, 2024, in Cologne was a huge success! Exciting presentations, valuable insights, and a lively networking session made the event a memorable experience for the more than 40 participants. Read on to find out everything about the day!