Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Optimally distribute content: greater efficiency with Digital Asset Management
Implementing a Digital Asset Management (DAM) system requires an initial investment but pays off quickly: A DAM like TESSA enables centralized management and seamless distribution of digital content across various channels. In our article, learn how DAM facilitates optimal asset adaptation and enhances the efficiency of your content strategy.
Brand Management: The Role of DAM in Brand Leadership
Successful brand management requires more than just good ideas – it needs the right tools. Learn how Digital Asset Management (DAM) optimizes your brand leadership, ensures consistency, and speeds up time-to-market.
DAM Integration: Successful System Implementation
Here we provide a comprehensive look at the introduction of a DAM system (Digital Asset Management). From benefits and necessary steps to different asset types and challenges—our TESSA DAM supports you optimally in efficiently managing your digital assets.
Brand portal, brand hub or brand portals: we explain everything you need to know
You want to manage your brand efficiently and connect your teams? Discover why brand portals like BrandHubs are indispensable, what features they offer, and find out which solution fits you best – including practical examples!
The lifecycle of digital assets
Do you know how to optimally manage the lifecycle of your digital assets? From creation to archiving – the Digital Asset Lifecycle is crucial for efficiency and success. Learn how Digital Asset Management can support you in this process!
Digital Asset Management (DAM) vs. Google Drive and Dropbox
Explore the difference between digital asset management (DAM) and cloud storage such as Google Drive and Dropbox. This article highlights the benefits of DAM, offers a comparison with conventional cloud solutions and helps you to find the ideal option for effectively managing your digital content.
Asset Integration Tool at ZEG: A perfect start to automation
- Customer
- Digital Assets Management
- E-Commerce
- Product Information Management
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Torsten Herbert
- Use Case
Naming assets is a challenge that should not be underestimated when it comes to automated processing and synchronization with the PIM. In this article, you can find out why this is the case and how our customer ZEG achieves an improvement in quality with our Asset Integration Tool (AIT).