Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Optimally distribute content: greater efficiency with Digital Asset Management
Implementing a Digital Asset Management (DAM) system requires an initial investment but pays off quickly: A DAM like TESSA enables centralized management and seamless distribution of digital content across various channels. In our article, learn how DAM facilitates optimal asset adaptation and enhances the efficiency of your content strategy.
TESSA DAM is a sponsor at the K5 conference!
Want to meet us at this year's K5 Future Retail Conference in Berlin together with InBetween at the booth of our partner Akeneo? Find out more here!
Customer Experience: The role of DAM and PIM
In this article, we provide an overview of the topic of customer experience. We define the term and distinguish it from user experience (UX). We also explain why DAM & PIM are important tools for an excellent customer experience, what role the systems play and in which situations you need them. Learn more!
Magic Trinity – Prepare for the smoothest entry into the world of PX!
PIM – DAM – PRINT – PRAISE! Three partners to give you a head start. Three solutions in two needs-oriented entry packages allow you to quickly leverage your product data and images to produce simple publications.
How Digital Asset Management Influences SEO Ranking
Search engine optimization is enormously important for companies. It helps them to be as high up as possible in the results lists of search engines such as Google and Co. and thus to attract users to their own website. Not only there - the result lists of marketplaces and online stores are also relevant.
The role of digital asset management in e-commerce
- Content Delivery Network
- Digital Asset Management
- Digitale Transformation
- E-Commerce
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Torsten Herbert
With a digital asset management system, you can populate your product pages with digital content such as images or videos. We explain how this works.
Wanted - Found: How a DAM system makes it easier to manage and find media
There is so much more than the file name that a DAM allows you to search for assets by. We'll show you what's possible.