Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Optimally distribute content: greater efficiency with Digital Asset Management
Implementing a Digital Asset Management (DAM) system requires an initial investment but pays off quickly: A DAM like TESSA enables centralized management and seamless distribution of digital content across various channels. In our article, learn how DAM facilitates optimal asset adaptation and enhances the efficiency of your content strategy.
Brand Management: The Role of DAM in Brand Leadership
Successful brand management requires more than just good ideas – it needs the right tools. Learn how Digital Asset Management (DAM) optimizes your brand leadership, ensures consistency, and speeds up time-to-market.
DAM Integration: Successful System Implementation
Here we provide a comprehensive look at the introduction of a DAM system (Digital Asset Management). From benefits and necessary steps to different asset types and challenges—our TESSA DAM supports you optimally in efficiently managing your digital assets.
The lifecycle of digital assets
Discover here the lifecycle of digital assets – from creation to efficient management, distribution, retrieval, and long-term archiving. A Digital Asset Management (DAM) system optimizes this process, ensuring data integrity and maximizing resource utilization efficiency within the company.
Digital Asset Management (DAM) vs. Google Drive and Dropbox
Explore the difference between digital asset management (DAM) and cloud storage such as Google Drive and Dropbox. This article highlights the benefits of DAM, offers a comparison with conventional cloud solutions and helps you to find the ideal option for effectively managing your digital content.
Asset Integration Tool at ZEG: A perfect start to automation
- Customer
- Digital Assets Management
- E-Commerce
- Product Information Management
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Torsten Herbert
- Use Case
Naming assets is a challenge that should not be underestimated when it comes to automated processing and synchronization with the PIM. In this article, you can find out why this is the case and how our customer ZEG achieves an improvement in quality with our Asset Integration Tool (AIT).
AI and its role in Digital Asset Management (DAM)
Files are integrated into the DAM, processed in the DAM and placed in following processes as automatically as possible. We will show you how you can use AI in the DAM to automatically tag photos, integrate cropping and pass them on to the recipient in the required form.