Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Brand Management: The Role of DAM in Brand Leadership
Successful brand management requires more than just good ideas – it needs the right tools. Learn how Digital Asset Management (DAM) optimizes your brand leadership, ensures consistency, and speeds up time-to-market.
Why a DAM is Essential for Marketplaces like Amazon & Co.
In the e-commerce world, digital assets like product images, videos, and documents are crucial. However, managing them across various marketplaces is complex. A Digital Asset Management (DAM) system centralizes, organizes, and optimizes this process for consistent, efficient results.
In the digital era of e-commerce, presence on online marketplaces like Amazon, Otto, Douglas, or Conrad has become indispensable for many companies. These platforms provide access to millions of potential customers and allow brands to exponentially increase their reach. However, with this opportunity come challenges, especially concerning the management and provision of digital content. This is where Digital Asset Management (DAM) comes into play.