Tessa Blog

Digital Asset Management Brainfood

Expertise, news and trends around digital asset management, product information management and e-commerce.

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Product Content Management: The role of PIM & DAM

Andreas Werner
Digital Asset Management
E-Commerce
Product Information Management

Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.

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13 min

All categories 43
Customer Survey 2
Marketplaces 1
Cloud storage 1
Use Case 1
Customer 1
E-Commerce 12
Digital Assets Management 15
Product Information Management 4
Trends 2
Digital transformation 6
Brandhub 2

Why a DAM is Essential for Marketplaces like Amazon & Co.

Amazon
Andreas Werner
Digital Asset Management
E-Commerce
Marketplaces

Digital assets play a crucial role in e-commerce, but managing them comes with many challenges. Learn how a Digital Asset Management (DAM) system helps efficiently populate marketplaces and discover the positive impact it can have on your business – with engaging real-world examples!

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7 min