Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
TESSA DAM at Akeneo Unlock Tour 2025
Artificial intelligence, product insights and smart supplier onboarding processes: The Akeneo Unlock Tour 2025 kicked off in Paris on March 5 and toured four cities until April 9. We attended all the events and share our impressions with you here.
TESSA DAM at Akeneo Unlock Tour 2025
Artificial intelligence, product insights and smart supplier onboarding processes: The Akeneo Unlock Tour 2025 kicked off in Paris on March 5 and toured four cities until April 9. We attended all the events and share our impressions with you here.
Digital Asset Management: focus on economic factors
A DAM is more than just a storage location for images and files. It helps you to access all assets quickly and securely, saves you time and money and even increases your turnover. Find out how investing in a DAM pays off for you and what competitive advantages you can achieve with it!
Product Content Management: The role of PIM & DAM
Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.
DAM vs PIM: What are the differences?
Are you wondering how to perfectly manage content and product data? Digital Asset Management (DAM) and Product Information Management (PIM) offer clear advantages – both individually and combined. Find out how they differ, complement each other, and work together optimally for you!
Looking back at Unlock 2024 in Boston
TESSA DAM goes #unlock2024. Behind us are two exciting and inspiring days at this year's Unlock in the State Room in Boston. In this article, we share our impressions of the event with you. We give you an overview of the brand new features that our experts presented at the event and share our personal highlights of the event with you. Read it now!
Customer Experience: The role of DAM and PIM
Did you know that a positive customer experience is the key to satisfied customers? With DAM and PIM, you create consistent experiences and sustainably strengthen your brand. Discover how these two systems can work together to delight your customers!