Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Optimally distribute content: greater efficiency with Digital Asset Management
Implementing a Digital Asset Management (DAM) system requires an initial investment but pays off quickly: A DAM like TESSA enables centralized management and seamless distribution of digital content across various channels. In our article, learn how DAM facilitates optimal asset adaptation and enhances the efficiency of your content strategy.
DAM vs PIM: What are the differences?
Consumers today buy online and product data and product images are crucial. DAM and PIM play an important role in efficiently populating online stores and catalogs. Find out how these systems help companies to manage digital resources and product information and what the differences are.
Looking back at Unlock 2024 in Boston
TESSA DAM goes #unlock2024. Behind us are two exciting and inspiring days at this year's Unlock in the State Room in Boston. In this article, we share our impressions of the event with you. We give you an overview of the brand new features that our experts presented at the event and share our personal highlights of the event with you. Read it now!
Customer Experience: The role of DAM and PIM
In this article, we provide an overview of the topic of customer experience. We define the term and distinguish it from user experience (UX). We also explain why DAM & PIM are important tools for an excellent customer experience, what role the systems play and in which situations you need them. Learn more!
Magic Trinity – Prepare for the smoothest entry into the world of PX!
PIM – DAM – PRINT – PRAISE! Three partners to give you a head start. Three solutions in two needs-oriented entry packages allow you to quickly leverage your product data and images to produce simple publications.
Product data enrichment in Product Information Management
With the Product Information Management you ensure the completeness of your data and enrich the SEO.
Why companies that work with many products should use a PIM
The Product Information Management System (PIM) is the single point of truth for your product master data management.