Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
K5 2025 Recap: What we take away from two days of e-commerce innovation
K5 2025 in Berlin brought new records, exciting discussions and clear trends in digital commerce. We were there with TESSA DAM and share our key learnings on AI, flexible PXM/MDM processes and real partnerships that drive projects forward.
Asset Integration Tool at ZEG: A perfect start to automation
- Customer
- Digital Assets Management
- E-Commerce
- Product Information Management
-
Torsten Herbert
- Use Case
Naming assets is a challenge that should not be underestimated when it comes to automated processing and synchronization with the PIM. In this article, you can find out why this is the case and how our customer ZEG achieves an improvement in quality with our Asset Integration Tool (AIT).
Looking back at Unlock 2024 in Boston
TESSA DAM goes #unlock2024. Behind us are two exciting and inspiring days at this year's Unlock in the State Room in Boston. In this article, we share our impressions of the event with you. We give you an overview of the brand new features that our experts presented at the event and share our personal highlights of the event with you. Read it now!
5 Expert Tips for using a Digital Asset Management System
Is your company facing the challenge of efficiently managing a growing volume of digital content? We provide you with five essential tips on how to bring order to chaos, optimize processes, and make your work more efficient with the right Digital Asset Management (DAM) system. Dive into the world of DAM and revolutionize your asset management!
Brand Building & Brand Awareness: Digital Asset Management (DAM) is essential
Discover the key role of images in brand building and how Digital Asset Management (DAM) enhances the efficiency and consistency of brand communication. Learn how DAM tackles challenges in image management and strengthens brand identity. Read now!
File Management with Digital Asset Management: Smart and Reliable
Do you want to optimally organize your digital content? Digital Asset Management (DAM) makes it possible! With DAM, you benefit from powerful search capabilities, clear rights management, and user-friendly operation. Find out which solution is right for you!
AI and its role in Digital Asset Management (DAM)
Files are integrated into the DAM, processed in the DAM and placed in following processes as automatically as possible. We will show you how you can use AI in the DAM to automatically tag photos, integrate cropping and pass them on to the recipient in the required form.