Context
In our digitized world where visual content is king, efficient management of digital assets is becoming increasingly important. Whether it's photos, videos, or documents, an unorganized chaos of files can quickly become a serious problem for any business. But how do you stay organized and ensure that you fully leverage the potential of your digital treasures? The answer lies in the intelligent use of a Digital Asset Management (DAM) system. Dive into the world of Digital Asset Management and discover how you can manage your digital assets like a pro.
Tip 1: Choose the DAM system that fits your company
Not every system suits every company structure. Therefore, it is crucial to find a solution that not only meets your current needs but can also grow with your company.
Selecting the right Digital Asset Management (DAM) system requires a careful analysis of your specific requirements and consideration of various factors. Among other things, the following steps are crucial to identify the DAM solution that fits you and your company:
- Understand your requirements!
- Ensure that the DAM system is user-friendly and can easily integrate into your existing workflows.
- Verify that the DAM system provides access controls and security mechanisms.
- Check if the DAM system seamlessly works with other tools and software applications your company already uses (e.g., Content Management Systems, Design tools).
- Evaluate how well the DAM system supports and manages metadata.
- Ensure that the DAM system is scalable to handle the growing demand for digital assets.
- How well does the DAM support productive team collaboration?
Only through a thorough analysis can the DAM system be selected that best fits your specific requirements. Also, be sure to use trial versions or demos to personally check the features of the DAM system.
Here are detailed questions you should ask yourself to identify the right DAM solution for you.
Tip 2: Integrate your assets in a process-oriented manner
Efficient processes are crucial for every company. TESSA DAM adapts flexibly to your workflows, allowing you to optimize processes, increase employee satisfaction, and minimize error vulnerabilities. Photos and documents receive automatic filenames and additional information directly upon creation, ensuring you always know what is depicted or to which product a document belongs. EIKONA Media supports you in seamlessly integrating these processes into your system.
Tip 3: Store all assets only once
Saving an asset multiple times is unnecessary. In TESSA, you upload your assets once in the highest quality, and all other formats are automatically generated. Changes to an asset only need to be made once and will be updated everywhere the asset is used. This not only saves time but also storage space and reduces frustration over forgotten updates.
Tip 4: Automate your processes
With a large number of articles and contacts with retailers or manufacturers, it is advisable to automate your processes to a large extent. Standardize the taxonomy of your assets and ensure a consistent structure in naming. For example: <Brand>_main_<ArticleNumber>.<FileExtension> for the main image of an article. This facilitates the import, processing, and assignment to your target systems via your Product Information Management (PIM).
Tip 5: Customization: Provide customers with what they need
By delivering exactly the assets your customers need and making it easy for them, you will be listed faster, benefiting your revenue. Consistent naming and automated pre-processes are key here. Instead of sending a ZIP file with all assets, many customers now prefer an Excel or CSV file with links to the required files in the correct quality. This increases productivity and minimizes error susceptibility.
Conclusion
Does TESSA fit your company?
Get an overview of the features of our DAM solution TESSA and convince yourself in a demo now.
