Experience in a live demo how TESSA DAM efficiently manages your digital content.
Overview
Digital Asset Management (DAM) is now a critical element for businesses seeking to effectively manage their digital content. But what exactly does a DAM system do? Essentially, it is a centralized platform specifically designed to store, organize, and make digital assets—such as images, videos, documents, and more—accessible from one location. This ensures your content is always up-to-date, easily searchable, and consistent, eliminating tedious searches and manual version control. A DAM system significantly boosts productivity by enabling you to provide the right content at the right time. If you want to dive deeper into the details, check out our article: What is Digital Asset Management (DAM)?. It provides a comprehensive explanation of how a DAM system works and what it can achieve.
So, which DAM system is right for you? In our article, TESSA DAM Compared to Other DAM Providers, you’ll discover how TESSA DAM excels in practice and distinguishes itself from competitors. TESSA offers a practical, flexible solution that seamlessly integrates into your existing systems. With TESSA, you can centrally manage your digital content while easily connecting it to your PIM system (Product Information Management), web-to-print applications, and other tools. This seamless integration and user-friendly structure make TESSA an ideal choice for companies seeking an effective and scalable solution. For more information about implementing a DAM system, our article DAM Implementation answers all your key questions and provides a structured approach.
In the upcoming chapters, you’ll learn how TESSA DAM is used in practice and the benefits its diverse features and integration capabilities can offer for your business.
Integration of TESSA into existing systems
Connecting to a PIM system
The integration of a Product Information Management (PIM) system with TESSA DAM offers a versatile solution for centralizing the management of digital and product-related content. A PIM system supports businesses with extensive product portfolios by consolidating product information in one place and improving data quality. This significantly simplifies distribution across various channels. For more details, check out the article why companies with many products should use a PIM.
TESSA DAM allows you to find all relevant assets for a product with a simple keyword search by linking product data to digital media. For instance, you can quickly locate images and videos by searching directly for product attributes or descriptions. This feature ensures that all content is quickly and reliably accessible, which is particularly beneficial for large product catalogs.
Another advantage of this integration is the REST API, which provides additional flexibility. Preview images can be displayed directly in the PIM system, and product data can be seamlessly used in external applications. Smart data enrichment, such as standardized color specifications for consistent web shop displays, further enhances usability and product discoverability. For more tips on effective data enrichment and standardized product data, see the article Product data enrichment in Product Information Management.
Ein Beispiel für die Umsetzung dieser Integration bietet der TESSA DAM-Konnektor für Akeneo, der die Systeme reibungslos miteinander verknüpft. In einer Online-Demo zeigen wir Dir gerne, wie diese Integration in der Praxis aussieht und wie sie Dein Produkt- und Asset-Management spürbar effizienter gestalten kann.
Integration into any Third-Party Systems
With TESSA DAM, you can easily and flexibly integrate all digital assets—such as images, videos, and documents—into various third-party systems. This integration is achieved through powerful connectors, plugins, the REST API interface, as well as custom outputs and automated exports. As a result, assets centrally managed in TESSA DAM are also available in other systems and can be seamlessly embedded into existing workflows.
Whether you need images for a website built on a Content Management System (CMS) such as Contao, Typo3, WordPress, or Joomla, want to publish videos on your YouTube channel, or provide preview data for internal applications like ERP, CRM, or PIM systems—TESSA DAM offers the flexibility to manage these assets centrally while using them in any external applications.
Integration via the REST API not only enables the on-demand provision of your assets but also ensures synchronization and automatic updates of media data across different platforms. This guarantees that you are always working with the most current and consistent files, regardless of which system you are using.
Security and Data Management
In Digital Asset Management (DAM), security is a key priority, as digital assets—whether images, videos, documents, or other content—often represent significant value to a business and must be carefully protected. This protection is ensured not only through physical and technical security measures but also through a sophisticated system of access and permission management. A modern DAM system like TESSA provides comprehensive capabilities to ensure that only authorized users can access and modify specific content.
A crucial aspect of DAM security is Digital Rights Management (DRM). DRM ensures that the usage rights and licensing terms of digital content are upheld by incorporating mechanisms for protecting and managing intellectual property rights. The article Digital Rights Management (DRM) explains how TESSA DAM meets these requirements with features such as setting licenses and usage restrictions. For example, it can be specified who within the company has access to certain content and what actions (such as editing, forwarding, or publishing) are permitted. This not only protects the content itself but also ensures strict adherence to licensing agreements.
In addition to DRM, TESSA DAM offers other essential security features such as access controls and user roles. These ensure that data is used only by authorized personnel. By leveraging a tiered permissions system, access to sensitive information can be precisely limited, allowing each user to see and work only with the content necessary for their tasks.
Equally important are data privacy and compliance with legal regulations such as GDPR. TESSA incorporates mechanisms that ensure personal data is processed only to the extent necessary and that the rights of affected individuals are protected. For long-term data security, the system also provides regular backups and recovery features, enabling companies to quickly respond to data loss in critical situations.
Optimizing Workflows with TESSA
Automatic Conversion of Digital Assets
One of TESSA DAM’s strengths is its ability to manage any type of asset and automatically convert them for specific channels or purposes. This automated conversion allows images, videos, and other documents to be processed according to defined parameters—such as resolution, color space, color mode, or file size—for various channels like websites, catalogs, online shops, and integrated third-party systems like PIM, ERP, CRM, or CMS platforms.
Automating these processes helps companies ensure consistent and channel-specific product presentations without needing to manually adjust content for each channel. The article Product Data and Automation explains how the automatic processing and provisioning of product data reduce errors and increase efficiency—an approach that also supports TESSA DAM’s functionalities.
The capabilities for automatic conversion are, of course, also available via the REST API, making it possible to integrate these processes flexibly and tailored to specific requirements into other systems.
Fully Automated Optimized Images for Responsive Designs
Displaying digital content across a wide range of devices presents unique challenges for content preparation. To ensure that images look great on smartphones, tablets, and desktops alike, they must be optimally prepared for different screen sizes. This often requires cropping, scaling, and optimizing images—a task that TESSA DAM can fully automate.
With TESSA DAM, you can define specific settings such as focal points and image sections for each digital asset. These settings are then applied based on the intended use, allowing TESSA to automatically generate suitable image sections and provide them as standalone images. This ensures every image is optimally adjusted without requiring manual intervention.
TESSA DAM’s automatic image adjustment saves time and guarantees consistent quality for your content across all devices.
Integration with Web-to-Print Solutions for Fully Automated Advertising Material Creation
In today’s marketing landscape, print media—such as brochures, catalogs, and product flyers—remains an effective way to present products and services. For manufacturers and retailers who regularly need print materials, modern technologies open up entirely new possibilities. By combining PIM and DAM systems with Web-to-Print solutions like Comet by Werk2, InBetween, or PIM2Catalog, advertising materials can now be largely automated.
TESSA DAM plays a key role by serving as the link for optimal provision of image data and digital assets. With its diverse features and integrated REST API, all digital content can be automatically prepared for advertising material creation. This means TESSA DAM can partially or fully automate the conversion and preparation of all relevant assets—be it for catalogs, flyers, or other print media—for specific purposes.
Thanks to this automation, the manual adjustment of file formats, resolutions, and other specifications is no longer necessary. TESSA DAM ensures that all image and media data is delivered directly to the Web-to-Print solutions in the required quality and size. This saves time and minimizes errors, allowing you to focus on the strategic direction of your marketing materials while TESSA handles the technical preparation.
Challenges and Best Practices in Using TESSA
The implementation and use of a Digital Asset Management system like TESSA come with specific challenges that can be overcome through careful planning and strategic action. Key steps include clearly defining requirements for the DAM system, involving all relevant stakeholders, and providing early training for users. These measures help to avoid common pitfalls and ensure the system’s long-term efficiency.
Our article 5 Expert Tips for using a Digital Asset Management System offers valuable recommendations. The tips cover the entire process, from selection to implementation strategy and user acceptance, highlighting the importance of a structured approach. They emphasize how crucial it is to consider the needs of different departments and to continuously adapt the system to achieve maximum benefit.
Ongoing optimization and meticulous data maintenance are also essential to make digital content management as efficient and user-friendly as possible. By following these best practices, the introduction and use of TESSA DAM can be sustainably successful and tailored to the company’s specific needs.
Conclusion
Efficient Management of Digital Content with TESSA DAM
TESSA, as a Digital Asset Management system, provides businesses with a comprehensive solution for efficiently managing, securing, and optimizing digital content. Its extensive range of features—from integration into existing systems and advanced security measures like Digital Rights Management to automated workflows—supports the practical and effective use of digital assets. However, successful implementation requires careful planning, consideration of specific business needs, and ongoing adaptation and optimization. By adhering to best practices and providing targeted user training, companies can unlock the full potential of TESSA to enhance their digital asset management processes.
