Experience in a live demo how TESSA DAM efficiently manages your digital content.
Maximizing Retail Productivity with Print Automation
The event kicked off with an impressive presentation by Claudia Bottig (MTH Retail Group) and Peter Flory (InBetween). They showcased how automated print publications can significantly boost performance. Particularly fascinating were the insights into projects with Swiss Krono and ABB, which redefined collaborative teamwork.
PIM and DAM: Efficiency in E-Commerce
Markus Pichler from ATAMYA introduced the new cloud-native PIM system, highlighting how PIM and DAM form an unbeatable combination for efficient product communication in e-commerce. The integration of the ATAMYA Product Cloud and TESSA demonstrated how product data processing can be greatly simplified.
Building Brand Identity with BrandHub 2.1
Salvatore Accaputo, CEO of EIKONA Media, shared examples of how top brands build a consistent and scalable brand identity through BrandHub. His talk provided practical insights into how companies can save valuable resources while protecting their brand integrity.
Focus on Digital Accessibility
Lars Assent from Web Inclusion (Eye-Able) brought attention to the important topic of digital accessibility. He explained how companies can break down barriers for users with specific needs, creating digital equality for all. His talk was well-received, sparking a lively Q&A session.
Managing complex projects with Shopware-6
Simon Rabente from Webmatch demonstrated how complex marketplaces can be built using Shopware. His case studies of Toyota and ADAC were highlights, showcasing how online shops can evolve beyond just product sales.
New developments in the DAM Process with TESSA
Torsten Herbert (CEO) and Andreas Werner from EIKONA Media, the company behind TESSA DAM, guided guests through the latest developments in Digital Asset Management. From the Asset Integration Tool (AIT) to AI-powered background removal, their talk illustrated how TESSA is taking the DAM process to the next level.
Networking and evening even
In addition to the informative presentations, networking also played a significant role. During delicious meals, participants made use of the breaks to connect, exchange valuable experiences, and gain new perspectives. After a productive day, the evening concluded with a delightful dinner, followed by a relaxed drink at a cozy pub in Cologne.
More Impressions you will find on our LinkedIn Channel.
Conclusion
A Day of Insights and Networking
The TESSA Wham Bam DAM Day (TWBDD) offered a perfect blend of expert talks and networking opportunities. Participants left with valuable insights for their digital challenges and celebrated the day with a relaxed evening event at the Wintergarten. We're already looking forward to the next Customer and Partner Day in 2025! Want to join? Get in touch and leave us a message.
