TESSA wham bam DAM day 24

schedule 5 min

The first TESSA Customer and Partner Day on September 12, 2024, in Cologne was a huge success! Exciting presentations, valuable insights, and a lively networking session made the event a memorable experience for the more than 40 participants. Read on to find out everything about the day!

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Maximizing Retail Productivity with Print Automation

The event kicked off with an impressive presentation by Claudia Bottig (MTH Retail Group) and Peter Flory (InBetween). They showcased how automated print publications can significantly boost performance. Particularly fascinating were the insights into projects with Swiss Krono and ABB, which redefined collaborative teamwork.

Claudia from MTH Retail Group
Peter from InBetween

PIM and DAM: Efficiency in E-Commerce

Markus Pichler from ATAMYA introduced the new cloud-native PIM system, highlighting how PIM and DAM form an unbeatable combination for efficient product communication in e-commerce. The integration of the ATAMYA Product Cloud and TESSA demonstrated how product data processing can be greatly simplified.

Markus from ATAMYA - eggheads

Building Brand Identity with BrandHub 2.1

Salvatore Accaputo, CEO of EIKONA Media, shared examples of how top brands build a consistent and scalable brand identity through BrandHub. His talk provided practical insights into how companies can save valuable resources while protecting their brand integrity.

Salvatore from EIKONA Media - TESSA®

Focus on Digital Accessibility

Lars Assent from Web Inclusion (Eye-Able) brought attention to the important topic of digital accessibility. He explained how companies can break down barriers for users with specific needs, creating digital equality for all. His talk was well-received, sparking a lively Q&A session.

Lars from Web Inclusion – Eye-Able®

Managing complex projects with Shopware-6

Simon Rabente from Webmatch demonstrated how complex marketplaces can be built using Shopware. His case studies of Toyota and ADAC were highlights, showcasing how online shops can evolve beyond just product sales.

Simon from Webmatch

New developments in the DAM Process with TESSA

Torsten Herbert (CEO) and Andreas Werner from EIKONA Media, the company behind TESSA DAM, guided guests through the latest developments in Digital Asset Management. From the Asset Integration Tool (AIT) to AI-powered background removal, their talk illustrated how TESSA is taking the DAM process to the next level.

Torsten and Andreas from EIKONA Media - TESSA®

Networking and evening even

In addition to the informative presentations, networking also played a significant role. During delicious meals, participants made use of the breaks to connect, exchange valuable experiences, and gain new perspectives. After a productive day, the evening concluded with a delightful dinner, followed by a relaxed drink at a cozy pub in Cologne.

More Impressions you will find on our LinkedIn Channel.

Conclusion

A Day of Insights and Networking

The TESSA Wham Bam DAM Day (TWBDD) offered a perfect blend of expert talks and networking opportunities. Participants left with valuable insights for their digital challenges and celebrated the day with a relaxed evening event at the Wintergarten. We're already looking forward to the next Customer and Partner Day in 2025! Want to join? Get in touch and leave us a message.

Patrick Krisch
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