Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
AI Images and Copyright: Who Owns the Image?
AI tools like Midjourney or Firefly generate images in seconds—but who owns them? And what happens when AI edits your own image archive? The legal landscape is complex: no automatic copyright protection, increasing attribution requirements, and pitfalls involving licensed images. An overview.
Brand portal, brand hub or brand portals: we explain everything you need to know
You want to manage your brand efficiently and connect your teams? Discover why brand portals like BrandHubs are indispensable, what features they offer, and find out which solution fits you best – including practical examples!
The lifecycle of digital assets
Do you know how to optimally manage the lifecycle of your digital assets? From creation to archiving – the Digital Asset Lifecycle is crucial for efficiency and success. Learn how Digital Asset Management can support you in this process!
Digital Asset Management (DAM) vs. Google Drive and Dropbox
Explore the difference between digital asset management (DAM) and cloud storage such as Google Drive and Dropbox. This article highlights the benefits of DAM, offers a comparison with conventional cloud solutions and helps you to find the ideal option for effectively managing your digital content.
Asset Integration Tool at ZEG: A perfect start to automation
- Customer
- Digital Assets Management
- E-Commerce
- Product Information Management
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Torsten Herbert
- Use Case
Naming assets is a challenge that should not be underestimated when it comes to automated processing and synchronization with the PIM. In this article, you can find out why this is the case and how our customer ZEG achieves an improvement in quality with our Asset Integration Tool (AIT).
AI and its role in Digital Asset Management (DAM)
Files are integrated into the DAM, processed in the DAM and placed in following processes as automatically as possible. We will show you how you can use AI in the DAM to automatically tag photos, integrate cropping and pass them on to the recipient in the required form.
Digital Rights Management (DRM): Secure and control digital content from the DAM.
Digital Rights Management (DRM) protects your digital content from unauthorized access and piracy. In this article, you'll learn how DRM protects your digital assets, the challenges of digital rights management, and how DRM works in TESSA DAM.