Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
AI Images and Copyright: Who Owns the Image?
AI tools like Midjourney or Firefly generate images in seconds—but who owns them? And what happens when AI edits your own image archive? The legal landscape is complex: no automatic copyright protection, increasing attribution requirements, and pitfalls involving licensed images. An overview.
TESSA BrandHub
Are you looking for a unique brand portal where you can link and distribute all your assets and product data? We've created the solution with TESSA BrandHub.
TESSA DAM is a sponsor at the K5 conference!
Want to meet us at this year's K5 Future Retail Conference in Berlin together with InBetween at the booth of our partner Akeneo? Find out more here!
Customer Experience: The role of DAM and PIM
Did you know that a positive customer experience is the key to satisfied customers? With DAM and PIM, you create consistent experiences and sustainably strengthen your brand. Discover how these two systems can work together to delight your customers!
Magic Trinity – Prepare for the smoothest entry into the world of PX!
PIM – DAM – PRINT – PRAISE! Three partners to give you a head start. Three solutions in two needs-oriented entry packages allow you to quickly leverage your product data and images to produce simple publications.
How Digital Asset Management Influences SEO Ranking
Did you know that performance is a crucial SEO factor? With a Digital Asset Management (DAM) system, you can effectively leverage a CDN and optimize file names for search engines. Discover how DAM supports your SEO strategy and boosts your online store's performance!
The role of digital asset management in e-commerce
- Content Delivery Network
- Digital Asset Management
- Digitale Transformation
- E-Commerce
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Torsten Herbert
Did you know that a DAM can significantly enhance the efficiency of your e-commerce processes? Learn how content from a DAM integrates seamlessly into your webshop and how fast CDN connectivity improves your performance.