Food industry

TESSA Digital Asset Management for EDEKA — serving 3,000+ users

Edeka Nordbayern-Sachsen-Thüringen

www.edeka.de/nordbayern

High degree of system customization
Hosted on-premises
Over 3,000 TESSA users
Single Sign On connection

Company profile

Fresh variety, tradition, and innovation in food retail

The EDEKA Group Nordbayern-Sachsen-Thüringen, headquartered in Rottendorf, is one of seven regional subsidiaries of the EDEKA cooperative. The group supplies around 900 retail stores across Franconia, the Upper Palatinate, Saxony, Thuringia, and northern Baden-Württemberg, making it the region's largest local food retailer with over 860 own-operated stores.

With more than 50,000 employees and annual revenue exceeding €4.8 billion, the EDEKA Group operates at a scale where efficient media management is not a nice-to-have — it is an operational necessity. Product images, promotional flyers, videos, and marketing documents must be reliably available to hundreds of stores and internal departments at all times.

Annual revenue in EUR billion 4,80+
Employees 50.000+
Markets 860+
TESSA users 3000+

Mission

Creating a single source of truth for all media across the group

EDEKA Nordbayern-Sachsen-Thüringen set out to centralize the group-wide management of all digital assets — images, videos, and PDFs — in a single media database. Several DAM systems were evaluated. The decision fell on TESSA DAM in its Enterprise edition, with EIKONA Media as the regional implementation partner.

Three factors were decisive:

A user-independent pricing model (no per-seat costs)
High configurability for group-specific workflows
Technical integration options, in particular SSO connectivity and the on-premises deployment option

Challenge

Thousands of users, distributed assets, strict security requirements

Scale was the defining challenge: a DAM system that must serve over 3,000 concurrent users with vastly different roles and access rights — from group headquarters to individual store managers — places very different demands on architecture and administration than a small-team solution.

At the same time, strict requirements applied to data security and IT compliance: all assets had to remain on EDEKA's own servers. And integration into the existing corporate directory via SSO was non-negotiable — no second password, no separate user management.

Solution

TESSA DAM Enterprise — on-premises, SSO-integrated, fully customized

TESSA DAM was introduced as the central digital asset management system for the entire group. All digital assets are now stored in one structured, searchable location, with folders, categories, and tags tailored to EDEKA's internal processes.

SSO integration means all employees log in with their existing corporate credentials — no friction, no separate password. Granular rights and role management ensures that every user sees and can download exactly the assets they are authorized to access. On-premises deployment means all data stays on EDEKA's own servers, under full control.

Conclusion

With TESSA DAM, EDEKA Nordbayern-Sachsen-Thüringen has built a future-proof foundation for group-wide media management. More than 3,000 users now access a central, structured media database every day — securely, quickly, and within their familiar corporate environment.

3,000+ users on a single platform
On-premises: all data on own servers
SSO: no separate password management required
Flat-rate pricing regardless of user count

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