Household appliance industry

Digital asset management at SEVERIN

SEVERIN Elektrogeräte GmbH
severin.com
  • 70+ active users in DAM system
  • Management of over 300,000 assets
  • Operate 20 channels simultaneously

Company profile

Severin: Over 125 years of innovation in household appliances

Severin, since 1892, combines tradition and innovation in high-quality household appliances. As a German brand focused on quality and user-friendliness, Severin offers a wide range of innovative solutions for the modern household - from kitchen appliances to household cleaning. Our products are characterized by German engineering and sustainability, and we remain committed to providing reliable and resource-saving solutions to our customers worldwide.

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Services

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    Software development
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    Consulting
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    Tessa DAM

Solution

The SaaS system solution guarantees maximum availability and usability of TESSA DAM worldwide. Customized rights and role management enables the targeted administration of access rights to media for different country groups.

The seamless linking of TESSA DAM and the eggheads Suite ensures that up-to-date product data is always available in both systems. The implemented connector synchronizes the data, enabling Lamy to significantly reduce the time it takes to publish its products on e-commerce channels. Asset collections can be distributed to user groups in a targeted manner, either via portals or links. At Lamy, all user groups in the respective countries always receive the current media collection intended for them, which enables targeted global control of graphic distribution.

  • Isabel Stehling
    Online Content Managerin
    SEVERIN Elektrogeräte GmbH
    TESSA has enabled us to digitize and better organize our processes
    TESSA has enabled us to digitize and better organize our processes. With the help of categorization, all our marketing content can now be found more quickly, which saves us a lot of time. Thanks to the central storage, external service providers, customers and partners worldwide can also access the desired content.

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