Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
AI Images and Copyright: Who Owns the Image?
AI tools like Midjourney or Firefly generate images in seconds—but who owns them? And what happens when AI edits your own image archive? The legal landscape is complex: no automatic copyright protection, increasing attribution requirements, and pitfalls involving licensed images. An overview.
DAM vs PIM: What are the differences?
Are you wondering how to perfectly manage content and product data? Digital Asset Management (DAM) and Product Information Management (PIM) offer clear advantages – both individually and combined. Find out how they differ, complement each other, and work together optimally for you!
The lifecycle of digital assets
Do you know how to optimally manage the lifecycle of your digital assets? From creation to archiving – the Digital Asset Lifecycle is crucial for efficiency and success. Learn how Digital Asset Management can support you in this process!
Digital Asset Management (DAM) vs. Google Drive and Dropbox
Explore the difference between digital asset management (DAM) and cloud storage such as Google Drive and Dropbox. This article highlights the benefits of DAM, offers a comparison with conventional cloud solutions and helps you to find the ideal option for effectively managing your digital content.
Asset Integration Tool at ZEG: A perfect start to automation
Naming assets is a challenge that should not be underestimated when it comes to automated processing and synchronization with the PIM. In this article, you can find out why this is the case and how our customer ZEG achieves an improvement in quality with our Asset Integration Tool (AIT).
5 Expert Tips for using a Digital Asset Management System
Is your company facing the challenge of efficiently managing a growing volume of digital content? We provide you with five essential tips on how to bring order to chaos, optimize processes, and make your work more efficient with the right Digital Asset Management (DAM) system. Dive into the world of DAM and revolutionize your asset management!
Brand Building & Brand Awareness: Digital Asset Management (DAM) is essential
Discover the key role of images in brand building and how Digital Asset Management (DAM) enhances the efficiency and consistency of brand communication. Learn how DAM tackles challenges in image management and strengthens brand identity. Read now!